What can you learn about human nature from animation? That is what Eric Darnell wants to know.
Eric is one of the pioneers of computer-generated movies, he was the director of blockbuster animations like ANTZ, the Madagascar movies, Penguins.
He's now decided the future of filmmaking is this: he has passed up the big bucks of Hollywood to run his very own Virtual Reality studio start-up Baobab.
He's realised that in order to make the ultimate Virtual Reality film, you need to understand the core elements of human nature.
Shot by David May
Edited by Marc Fennell